Comunicação interna: sistematização da disponibilização das Regulamentações Federais e Procedimentos Administrativos das Unidades Acadêmicas da UFPel

Abstract

The research aimed to develop a digital protocol to guide the dissemination of administrative and regulatory information on the websites of the academic units of the Federal University of Pelotas (UFPel), in order to standardize and institutionalize internal communication. The investigation stemmed from the diagnosis that the lack of systematization in the informational channels of the units generates access asymmetries, administrative overload, and weaknesses in the culture of informational autonomy among staff. Methodologically, the study was divided into four stages: survey and categorization of informational topics; analysis of the websites of the 22 academic units; validation of the list of topics with managers and specialists from the senior administration; and systematization of the content and form guidelines that comprise the digital protocol. The process resulted in the consolidation of three informational blocks — Federal Rights and Norms of the Civil Servant Career, Administrative Routines and Procedures of the Units, and Institutional Norms and Protocols of UFPel — as well as the proposal of the Digital Information Center (CDI) as a centralizing environment and institutional reference for administrative communication. The results show that internal communication at the university, when systematized and integrated into information governance, strengthens transparency, efficiency, and the autonomy of civil servants. The proposed technical-technological product, therefore, constitutes a strategic instrument for management and public communication, capable of guiding the standardization of informational practices and contributing to the consolidation of a more democratic and participatory communication culture in university administration.