Desafios no âmbito operacional e produtivo das agroindústrias da Região da Serra Gaúcha do estado do Rio Grande do Sul

Abstract

Agroindustries represent a large part of our country's production and play a very important role in the economy of the places where they are located. In Serra Gaúcha, this sector occupies a considerable position and represents a strong source of income for several families, since the region is very touristy. However, even being a representative sector, they still have several weaknesses and challenges in the productive and operational aspects and often fail to reach new markets. Therefore, the objective of this study was to identify the factors that are preventing the boosting of these agroindustries located in the Serra Gaúcha region with regard to the requirements that involve production and quality control. Assist through the creation of practical instruments for the process of growth and expansion of these businesses. For that, a qualitative research was carried out through face-to-face interviews using open and semi-structured questions with 17 agroindustries located in the Serra Gaúcha region. In this research, the minimum health requirements required for this type of company to market their products were analyzed, in addition to items involving marketing and innovation. As a result, the research showed that even though it is a segment of great economic importance for the region and that is responsible for generating income for hundreds of families, these companies still need many actions aimed at health and production issues, since most of the interviewees do not have the mandatory minimum requirements for the commercialization of their products. In addition, it was evident that these entrepreneurs are unprepared for a possible expansion and growth of their businesses.