Mercados, organizações sociais e agricultura familiar: os canais curtos de comercialização no município de Piratini-RS.

Abstract

The study aims at understanding how the local markets are structured, from social relations, and the importance of short channels for marketing the family farming products in Piratini, RS. Therefore, the market is considered as a social construction environment, where exchanges are established between individuals, which is a product of the interaction between the various subjects involved, both producers and consumers, approaching the importance of short channels for the commercialization of the products derived from family farming. It is understood that, through such channels, several families can ensure their monetary income, allowing their reproduction as a social category and residence. The short channels, in turn, occur when commercialization is performed directly between producer and consumer. Thus, it is verified the importance of understanding the relationship with the collective organizations which are present in agrarian reform settlements. The preparation of the present work started from a qualitative research, through the multiple case study approach, performed with Vista Alegre Agricultural Production Cooperative in Piratini -LTDA- COOPAVA, the Producers Association of Ecological Base -APROBECO, and Producers Association of Ecologics -APECOL, which are all located in the agrarian reform settlements in Piratini.