Comércio de bairro e sua metamorfose diante da dinâmica urbana : um estudo de caso do entorno da Rua João Jacob BainyJ - Três Vendas – Pelotas/RS

Abstract

This case study constitutes an itinerary of readings and also of investigative practices and, these were fundamental for the good understanding of the chosen theme, in the case as the guiding point of the dissertation was put in analysis the processes of urban transformation and the dynamics of the neighborhood trade from Of three elements: urban / demographic growth, new real estate developments and the adaptation of neighborhood commerce to new local dynamics. For this theme, a case study was chosen around João Jacob Bainy street end Pelotas-RS, a street that is undergoing a great material, socioeconomic and population growth, due to the real estate developments installed there and encouraged by financing offered in a government program "My House My Life, "showing that the landscape is always in transformation and looking at it and seeking to understand it today requires a transtemporal analysis, bringing together objects and actions from the past and also from the present. In this way an adapted analysis of Lefebvre with regressive-progressive argumentation was chosen. In the construction of this theoretical itinerary, the practice of qualitative and quantitative research, as well as structured interviews with merchants and service providers, was also essential, and data obtained from IBGE and CEF were also used, thus seeking an approximation of the presented reality and, Within the chosen time (2006/2016), the socioeconomic profile of the studied area. Finally, it was verified that the surroundings of the street João Jacob Bainy presents conditions that make it important receiver of investments and also of urban equipment, especially the neighborhood commerce.