A identidade visual gráfica no audiovisual contemporâneo: apropriações da visualidade medieval em O Senhor dos Anéis, Game Of Thrones e World of Warcraft

Abstract

This study is the result of an observation of the existence of a recurring theme and aesthetics of the medieval imagery in contemporary audiovisual productions. From this observation, it was defined as a research proposal to understand how this imagery is appropriate and translated visually by these productions via art direction and visual identity design, with emphasis on what here is called graphic visual identity. Therefore, it was made studies of historical trajectory and social constitution of the Middle Ages, as well as mappings of the material culture visual culture in the history of medieval art, and also relations between medieval working practices and contemporary design practices, and the establishment of figures and forms of the medieval, according to the methodology proposed by Omar Calabrese (1987), as well as mappings of medieval representations in the contemporary. Finally, it was also made a specific analysis empirical universe of this research, which consists in the following productions: the film trilogy The Lord of the Rings, the television series Game of Thrones and the electronic game World Of Warcraft. With this, and with the practical result that integrates the research (a graphic style guide of medieval aesthetics), this study was aimed to be a contribution in order to help researchers and professionals in the direction of a reflection on the practices addressed.