A crise do capital e as reconfigurações do mundo do trabalho na indústria fitness

Abstract

This dissertation analyzes the transformations in the work of Physical Education professionals working in the Fitness Industry in the city of Pelotas/RS, considering the reconfigurations of the world of work driven by Industry 4.0. The study is based on the understanding that the Fitness Industry, linked to platformization, uberization, and commodification of the body, expresses contradictions inherent to contemporary capitalism, deepening precariousness, informality, and work intensification. The research is based on the historical-dialectical method and adopts a qualitative approach, using semi-structured interviews with Physical Education professionals working in SkyFit gyms. Data analysis was carried out using the content analysis technique, structured around three analytical categories: precariousness, (self)intensification, and proletarianization of work. The results indicate that professionals face fragile employment ties, lack of labor rights, and long working hours, in addition to intensified work through multiple in-person and online activities. It is concluded that the Fitness Industry, by incorporating elements of Industry 4.0, increases the demands for versatility and individual entrepreneurship while deepening the forms of exploitation and alienation of work, reinforcing the need for collective alternatives to promote professional recognition and guarantee decent working conditions.