Produzir-vender-consumir: reflexões sobre estética e consumo nos projetos de requalificação do centro de Lages/SC

Abstract

This study’s theme is the phenomenon of “aestheticization of cities”. It is understood that this, articulated around discourses of the need for modernization, development or progress, not only promotes "beautification and a positive urban image, but also acts in the elitization of public spaces. This global phenomenon today not only falls on large cities, but also on those of medium size, and among Brazilian cases, the city of Lages, in Santa Catarina, stands out. Aestheticizing actions of public management over the city's spaces have been verifiable since the last century, but are especially identifiable in recent studies taking the city as an object of study and the aforementioned projects under theoretical frameworks that place them not only as aesthetic data, but also as ethical-political ones, the work problematizes: beyond "where", "what" and " how" and mainly "for whom" were these interventions carried out? Starting from the recognition of the physical-spatial transformations of the city, this study objectively characterizes the aestheticizing actions over time, as well as giving light to existing and emerging socio-spatial conflicts. To this end, bibliographical research procedures are adopted - with historical and theoretical approaches - documentary, cartographic and field. By denouncing the conflicts arising from such situations, the work is justified by its ability to subsidize reflections-actions that seek other ways of thinking-doing the city, mainly from a perspective of greater social, cultural and economic cohesion.