Boletim Renner: um periódico das indústrias Renner, Porto Alegre - RS (1949-1958)

Abstract

The following dissertation had as source and research object a collection of the journal Boletim Renner, which was a product of the institutional communication of Renner Industries from Porto Alegre. Renner was an important business organization from Rio Grande do Sul in the 20th Century that opened a textile factory in the city of São Sebastião do Caí in 1911 and extended their operating sectors when transferred to the state capital, Porto Alegre, becoming one of the biggest, most influential Brazilian industrial conglomerates in that century. With that in mind, the research in question intended to comprehend what was Boletim Renner and what were the interests surrounding it, based on the hypothesis that it served as a tool for a group of businessmen to secure their social hierarchy power, consolidate their ideals and strengthen the corporate identity. Utilizing references from different areas such as communication and historiographic fields like History of Work, History of the Elites and History of the Press. This study aimed to contribute especially in the development of History of Businesses, investigating the potentialities of the use of institutional periodicals for the understanding of the organizations’ histories among the social structures they were inserted in.