O espírito do som: encontros entre design, música e artes visuais no projeto gráfico de capas de disco.

Abstract

Producing identities for musical works results to a meeting point between the languages of design, music and visual arts, established throughout life and strengthened in the profession of designer at the Nativu Design office. In this master’s degree linked to the Postgraduate Program in Visual Arts of the Federal University of Pelotas (PPGAV / UFPEL), I study in the dissertation entitled “The Spirit of Sound: Encounters between design, music and visual arts in the graphic project of album covers” projects I have created in this specificity. In addition to investigating issues relating to design, I assume that disc cover designs result from different creative encounters, such as from those with music and visual arts, and that these encounters arise from cultural heritage and miscegenation, artistic hybridism, and, above all, from a kind of creative empathy. That said, I ask: What are the visual consequences of the exchanges resulting from empathy meetings in the creative process of design construction? This research therefore aims to investigate the ways in which the encounters between languages and cultures can determine the processes and the creative results in the visual identity designs for disk covers. For its realisation, the approach is qualitative, relying on bibliographical and documentary revision, descriptive records and on procedural methodology called Design Thinking, which is much discussed in the field as one of the new design paradigms that values experiences of empathy, experimentation and collective collaboration.