Capital social organizacional e desenvolvimento territorial em rotas de turismo rural

Abstract

The presence of social capital is remarkable in cooperative environments, given the existence of social aspects among the individuals who represent them, such as mutual trust, a sense of unity and collaboration. Among organizations, if used in a responsible way, generates satisfactory results for collectivity. Organizational social capital is an interesting concept to analyze the relationship between public and private organizations and civil society. Therefore, in this study, organizational social capital was used as a theoretical lens to understand how relations between different organizations can contribute to territorial development. In this sense, the main objective of this dissertation is to understand how organizational social capital contributes to the development of the tourist routes Morro de Amores and Caminho Pomerano. For this, the qualitative research method was used, based on the multiple case study through semi-structured interviews with representatives of the public, private and civil society from each of the locations. Among the results obtained, it is possible to emphasize that the presence of organizational social capital through established relational ties, trust and mutual cooperation and collective identity provide the basis for the formation of local markets and consequently the development of the territory.